Agentic AI represents a shift from “AI as a tool” to “AI as an active agent” or partner. Unlike passive generative AI, which relies on step-by-step instructions, agentic AI is given a goal and determines the necessary actions to achieve that goal with limited supervision. Agentic AI systems can learn from past tasks and adapt their behavior to improve future outcomes.
Given these capabilities—and the intense hype attached to anything with “AI” next to it—it is no surprise that some of the biggest names in financial services are racing to incorporate agentic AI into their product suites. Financial firms believe that adopting agentic AI can help them automate complex, multi-step workflows, which in turn is expected to boost operational efficiency, lower costs, and enable real-time risk management. Unlike passive AI, these autonomous agents can analyze data, make decisions, and execute tasks like fraud detection, algorithmic trading, and personalized customer service with minimal human intervention.
Mastercard is going all in on agentic AI. In the second quarter of this year, it plans to launch the Mastercard Agent Suite, a comprehensive platform enabling businesses to deploy AI agents that autonomously handle tasks, personalize shopping, and execute secure transactions.
In a news release, Mastercard provides two distinct use cases. In the first, it says that a bank could recommend the right product (like a travel card or a fee-saving account) to a consumer and then explain why it’s a good fit. “The bank can test offer scenarios, trigger personalized campaigns, and track performance, improving outcomes and driving portfolio growth,” the card giant says. In addition, Mastercard says that merchants can use its Agent Suite to configure rules for inventory, margins, promotions, and brand voice behind an agent “that provides conversational guidance at key moments in the shopping journey across channels.”
Mastercard’s ultimate goal is to build foundational infrastructure, standards, and tools for agentic commerce. Its key partners in this endeavor include Stripe and Ant International, two of the biggest fintech firms in the world, as well as Google.
However, Sabrina Tharani, senior vice president of global fintech programs at Mastercard, told Axios that the company expects agentic commerce to be shaped by ecosystems, not single platforms. “We believe that no single company is going to define the agentic economy,” Tharani said.
We agree with that assessment. To that end, in late 2025, PayPal launched its own agentic commerce services. These will initially include an agentic payment solution, as well as a catalog and order management offering that helps merchants connect product data, inventory, and fulfillment with AI-driven discovery and checkout experiences. The new services directly connect PayPal merchants “to millions of consumers who are now using agent platforms for their day-to-day shopping needs,” Michelle Gill, GM of Small Business and Financial Services at PayPal, said in a news release.
An Omnisend survey of 1,200 respondents conducted last year found that nearly 60% of Americans use generative AI tools for online shopping. 65% of those using GenAI when shopping online prefer ChatGPT, the survey found.
We reckon agentic AI will go the furthest performing tasks for financial services providers that are redundant and easily automated. These include real-time fraud detection, algorithmic trading, rapid document review, and some aspects of personalized financial planning.
But when it comes to e-commerce, agentic AI could struggle to provide value to consumers. AI often fails to understand the emotional, subjective, and experiential aspects of shopping. A case in point is Amazon’s Rufus, which adds very little to the shopping experience and sometimes even hinders it. It often provides generic, basic information already found in product descriptions rather than providing expert, nuanced advice.
Perhaps that is why Omnisend included as one of its top three recommendations to e-commerce firms using generative AI to “keep a visible human touch.”

